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RELATIONSHIP MARKETING

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-A case analysis of Coca-cola.
-Written by Esther Obong



1.0 Introduction

The aim of this paper is to identify and evaluate existing and potential customer relationships of coca-cola company and therefore make recommendations. This report will start by explaining who’s and what’s of the company i.e. who they are? What they do? What they sell? In order to establish a detailed basis of this report, it will be supported by academic theories and models such as the Gummesson’s 30 Rs, the ladder of loyalty, six markets model, and external relationships, so as to make suitable recommendation for the company.
2.0 Brief History of Coca-Cola Company

The Coca-Cola Company is a refreshment company. It is a giant corporation that involves almost 275 small companies; it operates a franchise system. In 1892, Asa Candler obtained and consolidated the Coca-Cola Company as a Georgia Organization (The Coca-Cola Company, 2014). After fourteen years, under Candler's administration, packaging operations star…

CORPORATE SOCIAL RESPONSIBILITY & HOW GLOBAL COMPANIES SHOULD ADOPT ETHICAL STRATEGIES IN WORLD-WIDE OPERATIONS.

A review of  NIKE company  -Written by Esther Obong

The purpose of this paper is to take an in-depth look at Corporate Social Responsibility (CSR), evaluate the prominent debates concerning corporate social responsibility and how global companies seek to adopt suitable effective ethical strategies in their operations. This paper will adopt the “NIKE incorporation” as a case study for the function of this paper and examples of CSR will be drawn from the company as a supporting viewpoint. The paper will begin by defining the term “corporate social responsibility”. Some light will be shed on the term “ethics” and the various debates concerning corporate social responsibility supported by academic sources.
According to (Peter Utting 2005), Corporate Social Responsibility (CSR) is a thought that has been roughly available for well more than 50 years and has gotten to be noticeable again recently. An increasing amount of transnational corporations (TNCs) and infinite household organization,…

ECONOMIC DIPLOMACY BECOMES A FOREIGN POLICY TOOL OF COERCION

-Adopted from UKEssays (March 2015)

‘Economic diplomacy' assumes under itself the diplomatic official actions, concentrated on an increase in the export, the attraction of foreign investments and participation in the work of foreign economic organizations, that is, the actions, focused during the confirmation of the economic interests of the country at the international level. To what extent does information on the true role of economic diplomacy on international interrelations, its working methods, ways, means, the final analysis, and the effects, achieved by the mobilization of its possibilities? The answer to this question depends mainly on the perception of contemporary diplomacy. Generally, the role of the economic relationships of business, trade, finances and information technology, in relation to the context of globalization (exchange, production, markets, financial flows), in this ever more interconnected world, and by the formulation of the basic problems bef…

CONSTRAINTS IMPOSED ON MANAGERIAL DISCRETION IN PUBLIC CORPORATIONS

- Compiled and Written by Judith Duru, Oladoke Olusegun & Sele Michael (Msc Class, May 2017)